Package Design

Course Outline

Module 1 | A Brief History of Package Design

Explore the back history of how we created packaging for products through time from the invention of paper, class, metal, and plastic.

Module 2 | Labels and Trademarks

In this lesson students understand the purpose of labeling a product and when the tagline was first introduced to the consumer.

Module 3 | Digital composition

Creativity and research plays a wonderful exploration for students developing a marketable product concept. Through field trips and sketches, students gain an awareness of the purpose for developing their digital compositions.

Module 4 | Container Packaging

In this week’s exploration, students understand many of the different types of packaging materials for developing a product.

Module 5 | Product Profile

Developing a product profile enlightens the student’s awareness of their marketing strategy. This helps them to develop more focused product designs as well as aesthetically pleasing compositions.

Module 6 | Flexible Packaging

Students continue their creative exploration by getting familiar with folding cartons and flexible packaging. This process helps them learn the best creative strategy for their product design.

Module 7 | Let’s Gets Started

After the student has a strong flexible packaging idea, the student will develop their own original pattern concept for their product.

Module 8 | Presentation is Everything

This final week the student will have completed their product. Now they will develop a portfolio presentation of all their hard work that showcases the entire creative process.