Commercial Illustration


Commercial Illustration is the basic form of illustration in the field of graphic design. These illustrations can be very intricate or stylized to promote a product or character. This course explores the styles and techniques used in the Commercial field of Illustration as well as many artists that use them. The student will learn these types of artistic styles and techniques so they can tap into their own creativity and style to develop original graphic illustrations for publications, movie posters, and other forms of commercial advertising.

This is an on-ground course. You can find details about the campus location here.

Course Outline

Module 1 | Vector and Raster images

The first week the students receive an overview and understand the differences between Adobe Photoshop and Illustrator, Vector and Raster images. When and how illustrators should use these two powerful software.

Module 2 | Master the Software

In this lesson students understand the purpose and the key to success in the field of design is to try and master the software to a certain degree.

Module 3 | Digital Drawing Principles

Throughout this course, students gain an awareness that it takes Time to Design something that communicates effectively to the viewer. The student begins their personal creative journey to achieve that goal through research and artistic development.

Module 4 | Adobe Illustrator

This software is called illustrator for a reason and students will explore the powerful and dynamic possibilities that this software provides. It is one of the top graphic design programs required for graphic designers.

Module 5 | Clip Art vs Original Art

In this week’s exploration, students understand many of the different types of creative ways to develop their illustrations. The students will also discover ways not to cause a dichotomy in the creation of their art.

Module 6 | Working With Lines, Fills, and Color

Students continue their creative exploration by getting familiar with Lines, Fills, and Color that provide the steps needed for the creative process.

Module 7 | Advanced Techniques

This week the student will learn how to use various masking effects and how they are created in Adobe Illustrator. They can use these techniques to their advantage to make their illustration dynamic.

Module 8 | Presentation is Everything

This final week the student will have completed their dynamic illustration for marketing. Now they will develop a portfolio presentation of all their hard work that showcases the entire creative process.

Course Instructor

William Morse William Morse Course Author / Instructor

William Morse is the Chief Executive Director of Arts Atelier 146. He has taught higher education for the past 25+ years building both graphic design and animation courses around the country for colleges and universities. He has built BFA programs for universities in Kentucky, Mississippi, Kansas, and Texas. He is a member of the Board of Directors for the Florence Classical Arts Academy in Florence, Italy–the partner school of Arts Atelier 146. William is a graduate from Texas A&M University with a BFA (Bachelor of Fine Arts) in Art and Advertising. He has a MS (Master of Science) in Art from Texas A&M University and an MFA (Master of Fine Arts) in 3D Animation & Visual Effects from the Academy of Art University in San Francisco. William and his wife Dana love to travel and spend time with their three children. He loves teaching students and has helped to build Arts Atelier 146 as an industry standard art school in the state of Kentucky.

Course Information

Estimated Time: 8 weeks / On-ground

Difficulty: Beginner

Course Schedule

This course is not yet scheduled.

Course Materials

Students are required to supply the following:
  • BOOK: The Adobe Illustrator WOW! Book for CS6 and CC by Sharon Steuer
    ISBN13: 9780471731108
    ISBN10: 0471731102

Assignments

Assignments will be given on a weekly basis. Students are recommended to dedicate a minimum of 10 hours a week reviewing lecture content and completing assignments.

Grading

Grades are given based on levels. You can learn about our grading system.

Refund Policy

Please note that courses with critiqued lessons are nonrefundable due to the limited number of seats.

Available Enrollments

    This course will be available for enrollment soon.

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